Speaker: Welcome back to Operations
Unfiltered, the podcast that
takes you behind the scenes of
influencer and talent management.
I'm your host and your favorite
marketing project manager girly, Zuryna.
Now, on today's episode, I am so excited
to have the founders of Black Women
Marketers, who host the Marketer Hub
Conference, which will be happening
in Baltimore on April 23rd, and
April 24th, right at the Reginald F.
Lewis Museum.
Now, today's conversation is all about
the behind the scenes of Marketer
Hub, why these two women got into
this business, and so much more
so without further ado, let's
get into this week's episode
of Operations Unfiltered
Audio Only - All Participants: Today
I'm joined by very, very special guests.
I'm so excited to have Jasmine Gibson
and Jasmine Miller, founders of Black
Women Marketers and Marketer Hub.
Welcome, ladies.
. Thank you.
Thank you.
So lovely to be here.
Yes.
Now, before we get into our
conversation, I always like to
start with a mental health check.
There's so much going on in the
world, things are thinging, life is
lifing, so how are you both doing?
You know, we are- I mean,
are we supposed to be honest?
Yeah, look, we are in the mid...
Look, I'm looking at the calendar like,
so, um, we are less than 30 days out
from Marketer Hub, so this is one of
those times, and we are just pushing.
Well, I'll speak for me.
I'm just pushing through.
Everything's on autopilot.
We don't...
Like, nothing matters anymore.
We're just like, whatever happens- We're
just doing it ... happens, you just do
it, you get it done and call it a day.
I love that.
And how about you, Jasmine Miller?
We're just pushing through.
Look, I gotta go Jasmine M.,
Jasmine G.
Yeah.
We're just pushing through,
just pushing through.
You know, we'll look back
and be like, "You know what?
We did that," so.
We did that.
I will say, I hope you have your
self-care already booked for when
this is all said and done, so you
can- Oh ... really sit in the moment.
Absolutely.
We, we disappear after Marketer Hub.
You won't see us.
We'll come back for Juneteenth.
You won't see us until
Juneteenth, do not worry.
I love that, a pop-out during
Juneteenth, the perfect time to pop out.
But what was the vision
behind Marketer Hub?
I've seen it everywhere.
I live here in Baltimore,
so I've heard about it.
What is the vision behind it, and what
was the gap that you both were hoping
to fill in the industry with this event?
And what is it, for those
who aren't sure what it is?
Yes.
All right.
So Marketer Hub is your
must-attend conference, right?
And I will say that from
a we do say so ourself.
It is a must-attend space for a- anyone
that is in the marketing, communications,
public relations overlaps there also.
But if you're a marketer and you're in a
marketing industry, this is your place.
And what we have found about
Marketer Hub is that it was birthed
out of Black Women Marketers.
So there was a gap where people
basically are not getting supported
in the marketing industry, and when we
do see support, it's usually targeted
towards social media managers or towards
people that are doing content creation.
And so that left a huge gap of folks
who are like, "Hey, I'm in the marketing
industry, but where is my community?"
And so Black Women Marketers was
born to support, uh, Black women
that are in that space, and then
Marketer Hub was birthed out of that
also as another opportunity for us to
get together and hang out together.
Um, we like to call Black Women
Marketers the- introvert marketers.
So we're, like, all introverts, and
so Marketer Hub is our opportunity to
once a year get out and talk to other
people, meet other marketers that are in
the industry, and just kick it, right?
Like, we're not trying to just
drop a bunch of knowledge.
We're not trying to just have a
lot of fun, but we are trying to do
both of those things and find the
balance between getting work done
and enjoying it while we're doing it.
Yeah.
And I'll also say that we are very
intentional where we keep it comfortable
for people who are introverts, so
it's not one of those huge conferences
where you get lost in the sauce and
you'll feel like you're not being seen.
So you're gonna find your community
and find your group of people where
you can actually, you know, connect,
and those connections, um, stay with
you after you leave the conference too.
Oh, it sounds like a
real big community party.
Ano- another family reunion.
We recently had CIAA weekend here, and I
call that, like, the Black family reunion.
But this sounds like
another version of that.
I'm loving the vibes.
Yes.
And that's exactly what
it's meant to feel like.
That's exactly what I
feel like Marketer Hub is.
I don't know about you, Des,
but I feel like it's our-
Yeah ... our family reunion.
It's, like, everybody that we
see online virtually now, we are
all together in this one room.
We're learning from each other.
We're bringing in folks that can
share insights on how to level up.
Anything that's happening in
the industry, we take this
opportunity to really cover it.
So some of the topics are about things
that we're seeing that are shifting,
like fractional CMO is a conversation.
We're also talking about data and
insights, you know, during the conference.
We're talking about AI and
tech and what that looks like.
Wow.
Integrity in that space,
too, as marketers.
So we do our best to make sure that
most of those topics that are happening
in the industry that are current, we
are covering those during Marketer Hub.
So yeah, it's, it's honestly a good time.
I will say- Yeah ... like, we have
a good time, and what I really liked
about last year's is that people kept
talking about Marketer Hub, like, up
to 75 days after the conference, and
I think that- Oh, wow ... is so dope.
Like, people are still talking
about a conference two months later.
Yeah.
I like that.
Have there been any standout moments or
specific feedback that you had when you
were curating this year's event that
you took and were like, "Oh, we need
to incorporate this," or, "We need to
actually do what people are asking us"?
And what was it, if you don't mind
sharing what the feedback was?
Des, do you have one?
Um, I don't...
I think all the feedback
we got was really positive.
I think, um, something that we are
making sure that we try to do this
year is be more present as founders.
We were really- in the sauce.
Yeah.
So we couldn't, we couldn't interact with
the people as much because we were doing,
like, a lot of logistical stuff last year.
So we kinda removed ourselves this year so
we can actually interact with our guests.
So they do like that they actually see us
and can talk to us like we're an attendee.
Mm-hmm.
So we're trying to make sure that we
keep that same vibe going this year-
Mm ... so they don't feel too removed.
Or we're just someone, they're
like, "Oh, we did this conference.
Oh, the founders are there,
but you can't access them."
So we've always done that with Black
Women Marketers and Marketer Hub, that
our audience has ac- direct access to the
people who are building this community.
Well, I think that is really important.
I think, uh, that's really what's
performing well in community-based
organizations, in content
creation, is we wanna see the
face behind the, the organization.
And to that point, I always like to ask
my guests, do you guys consider yourselves
content creators or influencers, given
that you use marketing promotions and
use things like that to promote events?
Do you guys feel like that at all?
Please do not call me no influencer.
Shout out to the girls
who are influencers.
That's what I was gonna say.
But I- Say ... I will post consistently
for 30 days and then I will be
gone for six months, so please.
That's beautiful.
I haven't posted since last year's
Marketer Hub, so- Oh ... that
is how much I am not online.
Now, I do enjoy Threads, and I
always find a space in Threads.
Uh, most people that found
me online also found me on
Twitter, so very similar content,
switching from Twitter to Threads.
But no, I would not consider myself a
content girly at all, a content creator.
Um, I do believe that we are
all creative still, right?
Mm-hmm.
And so the industry right now has forced
us all into becoming more creative.
Mm.
And what that looks like is completely
different for each and every person,
but as for me being a content creator-
absolutely not.
I tap my hats off to all
the content creators.
It is definitely a full-time
job and a journey, not one that
I am currently enrolled in.
I love that, and I love that you're
honest about that, because a lot
of people feel like it's synonymous
with marketing or that it's, it's,
they're one and the same, and they
are two very different experiences.
So I appreciate the both of
you for acknowledging that.
Yeah.
We, we just started calling
ourselves founders, so you know.
Yeah.
Um, and I think even when, so before we
was heavy into Black Women Marketers and
Marketer Hub, I ran a marketing agency.
The agency, anyone that was contracted
through the agency, I don't even
wanna be known as the boss, okay?
Like, I, they don't even call me boss.
It's just Jas G.
On Black Women Marketers we got Jas G.
and Jas M.
That's it.
Wow.
Um, I think- Why do you guys feel like
you're not leaning into those titles?
Is that, like, just a, a internal
thing, or is that, like, a choice?
Oh, are we going to therapy?
Here it go, Jas.
'Cause, um, you know.
I, I, I think- I, you know, we talk
about it a little bit amongst ourselves.
We ... I think it comes
from the girl boss era.
Yeah.
We don't wanna be seen as girl bosses,
so we don't want to be construed as we're
trying to ... We wanna be impactful.
Mm-hmm.
So we ... Sometimes being visible
takes away from the impact that we do.
So we, we like to be behind the scenes,
and we just like to watch our impact.
We don't want to be known.
Because once people know you, they
start to pull you in all these different
directions, or there's these preconceived
notions of you, and, you know,
that's when the talk start to happen.
Yeah.
So I think we really just like to be
behind the scenes so we can just watch
the impact, and watch what happens after
pe- a- after we've helped people grow.
Yeah.
We just like to watch
the growth of people.
We don't have to be at the
forefront, or we don't have to be
at the top or anything like that.
We just really like to make people better.
For, I think for me.
Yeah.
I, I'm gonna echo that, right?
I'm with you, Jas.
And I also think it has another
element to it that I think is
really important for Black women.
Mm-hmm.
And with Black women, often we
are identifying ourselves as
our professional brands, right?
Mm-hmm.
And so we don't give space for
ourselves to have personal brands
or to, you know, have a personal
brand that is just offline.
And so I think one thing that I was
really intentional about when I, you
know, got started with Black Women
Marketers, when we think through Marketer
Hub, when we keep talking about the
intentionality behind this thing, is
that we don't need to be the face, and we
also don't need to identify in one box.
Yeah.
If I say that I'm the founder of Black
Women Marketers, or I'm the co-founder
of Marketer Hub, then people have limited
me to those boxes- Mm-hmm ... and what
they assume that should look like.
But also, my identity is not
in the work that I am doing.
While it is a piece of the work that I
am doing, and what Jas and I have been
so, you know, privileged and honored
to accomplish, that is not who we are.
We have so many different roles
and responsibilities outside of
being our professional selves.
Mm-hmm.
And for me, it's really
important to lean into that.
I wanna make sure that it's not lost on
me that I'm the fun, rich aunt, right?
It's not lost on me that
I, I'm a sister, right?
That, you know, I'm a daughter.
It's not lost on me that I love to color.
You know me, like, all these other
things that I can't identify with
or be, you know, recognized in my
personal brand and my personal life,
I don't want my professional life
to become synonymous with my value.
So that's really important for me
to make sure it remains separated.
And then to Jas M's point, right?
We see our impact.
We see when we, we post something on
Threads and other people start taking it.
When I was on Twitter, um, we...
All the time brands would take my
tweets and, you know, like, try
to repurpose them or whatever.
So we know that there is impact in
our value, in our voice, in what we
are building, and the intentionality
that we have behind the scenes is
sacred to us because we're not visible.
Mm.
I love that so much, and Black
women are not a monolith.
That's what I'm hearing.
Yeah, mm-hmm.
I know that, I, I...
Look, I'm a manager for content
creators whose job is to be on camera.
Well, some of it.
We're in the UGC era now, so
a lot of people are faceless.
But it- it's refreshing to hear
that side of things, people
who wanna be behind the scenes.
And what's crazy is my...
I, I like to call myself an
employed entrepreneur, so my
W-2 job, I feel the same way.
I'm just a marketing ops girl.
I just wanna do my project plan, I wanna
run my sprints, and I don't want my
work life to be my whole personality.
So I really resonate with that, and
I'm excited to explore more about the
Black Women Marketers and Marketer Hubz,
because if you guys are the founders
and this is the energy you're curating,
I need to be a part of this, okay?
Yes.
Please, please come over.
Yes.
Please come over.
Yeah.
That's what we tell everyone, and
this is exactly how it gets started.
We'll have these very introverted, light
convos with people, and then next thing
you know, people are like, "Oh my God,
I know them," and we're like- Hey, girl.
Like, hey And it's so overwhelming,
right, when you get to meet everyone
in person because, like, oh my God,
we've been, like, chatting- Yeah
for years.
Like, we're finally in person to be
able to see each other, which is really
awesome at MarketerHub, but it's also,
like, this moment where people are
like, "Oh, wait, so like you're Jasmine.
Oh, and you're Jasmine."
Yes.
And we just sit there like,
"Yeah, yep, that's us."
Yeah.
I, I just say that every night- I
would like to say that I always call
myself the most introverted extrovert,
and I feel like I would fit right in.
Yeah, you would.
I just said- It's that space ... the other
night, it's so good to have a business
partner with the same name, because
she is, like, more visible than me.
So I'm like, "Oh, yeah, Jas
G," but it, it was really me.
They really are looking for her, and
that's my favorite part is, like,
they're looking for her, so then they'll
start the conversation with me, and
they're like, "Oh, the one that was..."
And I'm like, "Oh my God,
you're looking for Jas M.
Jas, bring your behind.
Come talk.
Come talk to folks."
So it really is beneficial to have a
business partner with the same name,
but also it just allows us to be able to
flow, like- Yeah ... balance energies.
If people are looking for something
specific, they usually come to me.
If they are looking for, like, Black
women marketers in the community
element, they're looking for Jas, 'cause
she's posting in there all the time.
So it's just honestly a win-win
when you look at it this way.
So how did you two connect?
That's what I wanna know.
How did this magic duo happen?
Clubhouse.
Clubhouse.
Clubhouse.
Hold it down, Clubhouse.
Thank you.
What?
I don't know.
Well, we gonna have to know.
Y'all have to bleep they name
'cause they need to sponsor
something before I say their name.
Okay, seriously.
Um, so that's exactly how it happened.
Jas was on a mission, and you...
If you know anything about Jas
M, she is definitely a woman that
is on a mission, super ambitious.
And so she was...
We were in a Clubhouse room, and I
think I was doing very similar to
what we do now, podcast episodes,
conversations- Yeah ... et cetera.
And, um, I think I said I needed
some help or something like that.
I was looking for a social media manager
or- Yeah ... something like that.
I was like, "I'm looking for a social
media manager to hire through the agency."
And Jas hopped in my DMs and...
Wow, the rest is history.
I love the power of a good
slide in the DM moment.
That's how I've gotten some of my
best clients, so I love a good-
Yes ... slide in the DM moment.
Yeah, that's, that's the best
way that I can describe it.
Jas, Jas tells the story a
little bit better, but yeah-
that's how it happened.
I mean, that's...
I mean, 'cause at first I think, I
think she had told me to email her,
and then she wasn't responding to
my emails, which I know why now.
But she wasn't responding to my, my email.
And so then I followed her on
Twitter, and she was tweeting.
I was like, okay, so I know she's active.
So I was like, you know what?
Let me just...
And then I DMed her, and she
was like, "Oh, well, let's do
a interview such and such day."
So I did an interview, and she
was like, "I like your energy.
Start Monday, so..."
And that was in 2021.
The rest is history.
Yep.
Wow.
Now, what are- No, that, that was in 2020.
That was in 2020.
2020, 'cause it's Clubhouse.
Yeah.
Yeah, 2020.
You guys have been locked
in for a very long time.
Like, how would you
describe your working style?
Are you guys, like- Texting-
Yin yang ... voice noting.
Really?
Literally, literally yin and yang.
Um, Jess, Jess said something
the other day on Threads.
I think she said, like, "The
alignment is crazy between us now."
Like, our...
L- we think the same things, it's creepy.
Um, if I have a idea and I bring
it to her, for example, like, I was
like, "Hey, look, Marketer Hub has
been on the vision board for a while.
Like, I think the name is Marketer
Hub, but I have no idea how we're
gonna, like, pull this thing off,
but this is what I'm thinking."
Mm.
I brought it to Jess and was
like, "Can you go ahead and start
the branding on this bad boy?"
Like, and that's Jess's role in our team.
Mm-hmm.
Like, she definitely holds it down for
the creative and the branding side.
And so I was like, "This is
the strategy we going with,
this is the name of this thing.
What you got for me?"
She sent back the logo, and I
was like, "That's exactly what
I thought it would look like."
Oh, my goodness.
And, yep, it was like, that's exactly what
I envisioned Marketer Hub looking like.
So we literally was like-
Made me chill a little bit.
Oh.
That's what alignment looks like, right?
That's when you've been
locked in with somebody.
Um, I joke about it all the time,
it's not a joke though, but, like, I
biz partnered my way into a bestie.
Oh.
So we didn't know each other at first.
The stars aligned, for sure.
Yeah.
Yeah.
'Cause I'm like, that is so rare.
Yeah, literally.
From, all from a DM.
That is so crazy.
All from a DM.
Oh, my gosh.
Well, what, what does, like, the future
look like for this organization, for
Black Women Marketers, for Marketer Hub?
I know I'm s- speeding us along,
but I wanna know, because it seems
like there's so much alignment.
Like, what's next?
Like, you guys are already-
Yeah ... you know, g- meshing well.
This is, this is year five for Black
Women Marketers, so I, I think for
the most part, we've, we've done
our five-year plan for Black Women
Marketers, so we actually have to,
we have to do our next five years.
So we actually-
Yeah ... don't have a vision.
Ooh.
This, this is the first time.
See, this is why y'all need to
prioritize this self-care vacation.
Y'all need to lock down
in a room together.
Honestly, honestly,
I'm not gonna hold you.
We tired.
Um, we is tired, okay?
The girls are tired.
Um, so- One of the challenges with
building a community org is that there's
the funding issue, there's the capacity.
You know, there's so many different
pieces that come into play when we talk
about building communities, and also
what the industry is requiring right now,
and what, you know, events looks like.
The ... So much is shifting and changing
because of our global economy, and then
so much is also s- shifting just because
of the behaviors and mindsets that
everyone is, like, shifting into, and
we have to pay attention to that stuff.
So we do study psychographics
often and, like, buyer behaviors
and track those trends.
So right now we are really just living
in the overflow of knowing that Marketer
Hub, this is our second year doing it, is,
you know, going really exciting for us.
It's less than 30 days away, so
we're really excited about that.
And like Jas mentioned, Black
Women Marketers has hit five.
So we do not have to
think about anything more.
I think this is when we go back
to saying, like, you are not
your professional career, right?
Like, if we decide to close all
of this down, we're still friends.
If we decide to close all of this down
and build something new, we know we
already have the systems, the alignment.
Like, Jas and I have been rocking
with each other since 2021.
That's a long time to, like, study
someone's working styles, communication
styles, behaviors, thought processes.
So we are definitely, we talk about
it all the time with us being deaf
ro, so this is a deaf ro thing.
But vision for, you know, Black
Women Marketers and Marketer Hub,
honestly, we don't have that anymore
right now because we, we've done it.
Mm.
And I think that's exciting to even
say and share, but, like, we've
done everything we set out to do.
Mm.
So we said we would do
a conference, we did it.
We said we would help
people, we'd done it.
Like, now it's time to, like, you
know, get back into the drawing board
and decide what we wanna do next.
Or where both of our personal brands
are going, what we are interested in.
Like, you know, that's the one thing
that people don't talk about when we
have, uh, business partnerships is,
like, everybody is not gonna always
be on the same page about where they
want to go or what they want to do.
It's something that, like, maybe
I'm like, "I wanna take a gap year."
You know what I mean?
Or something like that.
Maybe Jas is like, "Girl, I wanna go
for seven, you know, seven figures this
year," or whatever the case may be.
I think- Oftentimes when we hear about
business partnerships, we don't get to
hear the behind the scenes of what it
looks like to really build with a person.
I'm not building with a brand,
I'm not building with a box.
Like, I'm not building with a machine.
She's a human being.
If she, you know, has other thoughts about
what she wants to do in the future, or if
I have other thoughts, we talk about them.
It's, you know, okay if
we decide to close things.
It's also okay if we decide to keep going.
We might got, you know, stamina to
keep going for another five years.
But we had to take that time to take
care of ourselves- Mm-hmm ... uh,
to get clear on where we wanna go
personally, and then bring that together
professionally so that the businesses
are going in that same direction,
which is something I think we've been
doing really well, so I'm excited.
Yeah.
Me too.
Um, and I think that we have
been able to, um, stay open
this long and be so successful
because we've always been online.
I think one thing that people
don't realize is that Black Women
Marketers is just me and her.
We are the team, so everything that we
have accomplished, building the community,
building the conference, we, we do have,
like, um, volunteers and everything like
that, and we are so grateful for them.
But as far as the employees of Black
Women Marketers, it is just me and her.
Um, and we've been able to do that
because we, you know, prioritize each
other as people, not just as brands.
So if one of us is not at 100%,
the other one is like, "Okay.
I, I got us for right now,
so, like, what do you need?"
We don't just try to keep working through
the burnout anymore, because we s- we've
seen the negative aspect of that and
we don't wanna ever get to that point.
So we make sure that we don't fault the
other person when they're not at 100%,
because we are people, and we value our
friendship more than we value the brand,
because we know we can build brands.
That's the easy part.
The easy part.
But if I don't have my business
partner, then is it even worth
having the brand, is how- Mm-hmm
we look at it now.
You guys are amazing.
This is really, like, a work relationship,
but even more than that, it's like the
friendship is really there, and I think
that is, that, that proves why you
guys are so successful, for the way you
guys speak so highly of one another.
So this is amazing, and I'm, I'm
super proud of the environment and
the, and the community that you all
built, and so excited to see this
year's Marketer Hub and can't wait
to see what's c- what's to come.
So, so excited for you all.
Yes.
Thank you.
Yes.
Now, back to this year's Marketer Hub.
Let's talk all the details, logistics.
Yeah.
I wanna get everybody prepared.
Yes.
Yes.
Because I'm a marketing project manager.
I like to make sure that people have
the right people, processes, and
tools to be successful, and I want
them to have the most amazing time.
So the dates for this year's
Market- Marketer Hub are April
23rd through 25th, right?
Yes.
And where are we located?
We are at the Lewis Museum in Baltimore.
So we're really excited about that and
being partnered up with the Lewis Museum.
As you all know, the current
climate of Black ow- Black culture,
everything is under attack.
And so we'll be there with the Lewis
Museum, making sure that we are
showcasing the Lewis Museum, their awesome
exhibits, et cetera, to our attendees,
and we're really excited about that.
The 23rd of the conference, which is
that Thursday, is our opening night.
So our VIPs, our guests, are literally
all coming together for a ceremony,
which will be sponsored by Boy Crew Wine.
It's a Black-owned,
uh, winery in Maryland.
And so we'll be working with Boy Crew
and the Lewis Museum to make sure, um,
that our attendees get a chance to look
at the exhibits and see what the Lewis
Museum has to offer, and the important
life and legacy of, you know, Reginald F.
Lewis.
So this is gonna be exciting for them.
The 24th and the 25th are conference
days, so panels, breakouts, speed
networking, all of it is in one space.
We're gonna have a lot of fun, as always.
Oh, I love it.
Now, what is one panel that
would surprise people about?
Like, what's one that people
should be looking forward to?
Um, so far- I know they're all amazing.
I know they're all amazing.
Yeah, I was gonna say, Jas, what you got?
'Cause ... I'm, I'm thinking, I'm thinking
the Mapping the Customer Journey workshop.
Yeah.
Ooh, okay.
Mapping the Customer Journey is
definitely something I think people are
not sure about or understanding, and
so that's gonna be a really great one.
I would say if I had to choose,
the moment I think is gonna be
really awesome is that we have a
special guest for our founder chat.
Each year we do a founder chat
and we have a special guest.
I'm really excited to share her journey
so that people can learn from her.
And then both of our keynotes-
Both of our keynotes.
Wow.
I'm really excited- Keynotes gonna
be good ... about our keynotes.
The- Keynotes gonna be good.
Yeah, we started practicing and
prepping with our keynotes, so hearing
their stories, hearing what they are
covering, we were on the phone like,
"Whoa, we, we, we nailed it again.
We nailed it."
Oh, I'm excited.
I'm excited.
Now, where can people get tickets?
Where can they learn more
information, see the agenda?
What's the website?
I wanna give people all the details.
Yeah, everything is at MarketerHub
Experience, M-K-T-R-H-U-B Experience.
So, uh, we can't wait to see you there.
You can get tickets, the agenda.
Uh, we also have how to write to
your boss so your boss can c- you
know, pay for MarketerHub, so you
can pitch it to your team, make
sure it's a professional development
experience and expense for them.
Anything you need is right there.
All of our speakers, how to connect with
them, the different type of panels, the
conversations are all on the site for you.
Just marketerhubexperience.com.
And if you see a speaker you may know,
you reach out to them, they might have
a little special something for you too.
Ooh, I love a special offer.
Yeah.
Okay, okay.
I like that.
Okay, now the last question that I have,
it's related, not related: what advice
would both of you give to a Black woman
looking to break into marketing or overall
grow her personal brand or platform?
My favorite one, um, I always tell
people to be okay to crash out.
Ooh.
Now, I like that.
Always be okay to crash out.
Don't tell me that now.
Jess has been saying this
for a couple months now.
She's like, "Yeah, crash out.
Just crash out."
Okay.
Yeah, yeah, okay.
But if you are trying to break into
marketing, you have to be okay with
not always knowing what it is and
always be a professional student.
Mm.
Marketing is always changing, so you're
not always going to be in the know.
You're not always gonna be the best
at that specific thing, because
sometimes it's gonna change, and
you, you have to continuously learn.
So that's my thing.
Mm-hmm.
Be a professional student if
you're going to be a marketer
Ooh, I like it, Jas G Yeah, Jas M.
That's petty 'cause you said crash
out, so I was gonna go with be a
student, and so she stole that.
However, I would say, um,
explore other areas of marketing.
So many people think marketing is
just content creation and social media
management and social media marketing,
and so they truly do not know that there
are so many other avenues in marketing.
There's email marketing, right?
Mm-hmm.
There's customer relations marketing.
There's brand development
that goes into marketing.
There's product marketing.
Like, there's so many other areas- I love
that you said all of those titles- Yeah
... because tho- that's where the money at.
I'm really, respectfully, I'm a
marketing operations girlie at my
W2, and the girlies that have agile
project management that, in marketing?
Yeah.
Like, come on over.
Come on over.
Yeah, and so, like, that's the thing,
like, there are so many ways to take
the skills that you've been building
already, um, especially if you're
trying to break into marketing.
There are so many skills
already that you have.
They can be transferred over.
And then one thing that I would also
say about that part is making sure
that you are not limiting yourself
to just be in a certain industry.
Yeah.
Every industry needs marketing.
Healthcare has marketing.
Tech has marketing.
S- you know, like, science has marketing.
Social studies, like- Higher
education ... higher education.
Like, there's so m- We-
Government, public policy.
Like, there are so many areas that
need a marketer, so if you're just
limiting yourself to something like,
let's say, nonprofit or limiting
yourself to, um, entertainment or,
you know, beauty industry, there
are so many other industries that
require, you know, marketers.
And keep your options open.
Um, and I would also just preface
by saying, because Jas and I do do
resume reviews for our girlies in the
community, we do career, um, support, and
please do not use AI for your resume.
Please do not use AI
for answering questions.
If you're pitching yourself,
try and sound it out yourself.
Like, do it your way first.
Mm-hmm.
Make it better with AI, but if you
don't know on your own- Please don't
We, we got some resources in the
library that help you- Yeah ... write,
write out some job descriptions.
So what I'm hearing is I need to become
a, a, a part of the Black Women Marketers
community to access these resources.
Absolutely.
Yeah.
For me, all of my friends,
that's what you guys are saying.
All the Baltimore Times- Yeah
... audience, that's what you're saying.
Yes.
Gotcha.
Everyone is supposed to be a member.
Yes.
Noted.
Yes.
That's the moral of the story for today.
I love this.
Thank you both so much for joining me,
and I'm so excited for Marketer Hub.
I'm hopeful...
Hopefully I'll be in the building for
one of those days, but I'm super excited
to hear you both on your keynote.
Thank you for joining me today.
How can we keep up with you guys,
even though you guys don't post?
How can we keep up with you?
Ah.
We post on Fridays.
We post every once in a while, you know.
We post every once in a while.
Um- Are you guys active on LinkedIn?
Share your LinkedIn.
You know, that's where the, where
everybody's at nowadays, 'cause I
know who, Instagram is, is, is a lot.
So where can we follow y'all?
You can stay connected with
Black Women Marketers and
Marketer Hub on all platforms.
So, um, Black Women Marketer,
@blackwomenmarketers,
@marketerhub, again M-K-T-R hub.
And then for me, I'm Jas G.
You guys can stay connected with
me on every single platform as
Jasmine Gibson or Strategist Jas.
I am Jasmine Coleman Miller on
LinkedIn, and then @awholelotajaz,
um, on all other social platforms.
Oh my gosh.
Well, this is amazing.
Thank you both for joining me, and
I'm so excited for Marketer Hub
this year, and y'all should be too.
Yes.
Thank
you