Join Zuryna on "Operations Unfiltered" as she takes you behind the scenes of influencer, talent, and sports management. Each week, she shares her invaluable insights and interviews industry professionals, from solo-preneur talent managers to directors at top talent agencies. Expect deep dives into the operational side of content creation, candid conversations, and practical advice on succeeding behind the scenes.
 
Whether you're an aspiring manager or just curious about the industry, this podcast is your go-to resource. Subscribe now and uncover the real magic that happens behind the scenes!

All Episodes

Latest Episodes

All Episodes
#16

Charm City Table Unfiltered (with Simone Phillips)

In this special episode of Operations Unfiltered, we're back with Simone Phillips, aka Charm City Table, a prominent influencer in Baltimore and the DMV. We discuss upcoming plans for Charm City Table, she shares some candid social media experiences with business owners, and offers invaluable advice on thriving as a content creator or collaborating with influencers as a business owner. Tune in for practical tips and engaging stories!Connect with Zuryna Zuryna is a marketing project manager with a knack for turning chaos into strategy. She founded Live More Agency LLC to help small businesses, professional athletes, and content creators streamline their marketing efforts.A proud Stevenson University graduate (Class of 2016), Zuryna specializes in optimizing processes, identifying influencer marketing opportunities, and ensuring her clients have the right people, tools, and systems to succeed. Known for her sharp problem-solving skills and hands-on approach, she’s the strategist you want in your corner when it’s time to get organized and maximize impact.Follow along on Instagram (@OperationsUnfiltered), (@LadyZSays) and (@LiveMoreAgency).Connect with Simone  Simone Phillips is an award-winning content creator, influencer and highly sought-after event curator who takes an informative and fun approach to her Baltimore-based platform, Charm City Table which she founded in 2017. A pioneer and visionary, Simone received a Certificate of Recognition from the Mayor’s office in 2024, served as a founding member of The Baltimore Banner’s inaugural Creatives-In-Residence program and was awarded Best Foodie 2023 by Baltimore Beat, Best Twitter 2022 by The Baltimore Sun, and Best Instagram 2021 by Baltimore Magazine. She also serves as a Community Advisory Board Member for The National Aquarium’s Voyages event series which highlights Baltimore’s arts, science, and food scene to audiences ages 21+.In addition to uplifting the Greater Baltimore Area and the DMV through her exemplary work in food and media, she enjoys spending time with her family and friends, art, and travel.Follow along on Instagram (@CharmCityTable) and TikTok (@baltimorefoodblogger) or visit her website www.charmcitytable.com
#15

Malls, Marketing & Throwback Fashion—The 90s Are Calling!

90s fashion is officially back, and it’s not just about the clothes—it’s about the culture shift bringing malls back to life. On this episode of Operations Unfiltered, we're breaking down the resurgence of brands like Levi’s, GAP, and Old Navy while questioning how Forever 21 fell off so hard. Is this all thanks to influencer marketing? Are shopping malls really making a comeback? And what can brands learn from this revival? Tune in as we analyze the marketing project management behind the nostalgia boom and what it means for the future of retail.Follow on Instagram @livemoreagency and @ladyzsays
#14

Likes and Local Government (with Councilman David Marks)

Ever wondered how social media plays a role in local government? In this episode of Operations Unfiltered, Zuryna sits down with Baltimore County Councilman David Marks to break down the intersection of digital engagement and civic service. From improving community spaces to tackling food deserts and traffic safety, Councilman Marks shares how he’s using creative solutions to keep District 5 thriving. Plus, we get the inside scoop on upcoming projects—including a new library and potential grocery store developments. Tune in to learn how your local government is adapting to the digital age and why your voice (and maybe even your tweets) matter!Follow on Instagram @livemoreagency and @ladyzsaysConnect with Councilman David Marks at Council5@baltimorecountymd.gov
#13

Seat at the Table - The Aha! Moment

This week, I’m diving into my second week of the Board Member Pipeline Leadership Program with Associated Black Charities, and let me tell you—this is not just a seat at the table, it’s a masterclass in what it actually means to serve on a board.From breaking down the roles of board members (yes, everyone and their mama has a job to do) to case studies that had my inner professional student thriving, this session was packed. Oh, and did you know board members can get sued? Yeah… neither did I.Tune in as I unpack all the lessons, share my aha moment, and confront a little thing called imposter syndrome. Because if week two taught me anything, it’s that I do belong at the table.Follow along on Instagram @livemoreagency and @ladyzsays. Let’s keep the conversation going!
#12

Crisis Management in The Age of Cancel Culture

In this episode of Operations Unfiltered, we’re tackling crisis management in the digital age—where one viral moment can make or break a brand. From Diddy’s lawsuits to Jay-Z’s legal battle with Buzbee, we break down how high-profile figures handle public scrutiny and what businesses can learn from their strategies (or mistakes).Then, in Behind the Briefcase, I share a real-world challenge I’m facing: securing media placements for a multi-city tour. From organizing tasks in Google Sheets to leveraging platforms like Qwoted for press opportunities, I’ll take you behind the scenes of managing a high-stakes campaign. Tune in for a mix of pop culture, project management, and the realities of brand crisis control!Follow on Instagram @livemoreagency and @ladyzsays